Supplier Background

W&O Supply is a leading provider of high-quality pipes, valves, fittings, and engineered solutions for the marine and industrial markets. More than just a distributor, W&O acts as a trusted partner, offering value-added services such as valve automation and engineering support to ensure optimal system performance.

A key component of W&O’s business is its dedicated Dry Dock support team, which ensures vessels receive the critical valves they need during scheduled maintenance. By working closely with shipyards and vessel crews, W&O helps minimise downtime and keep operations running smoothly.

The Challenge: Limited Visibility and Inefficient RFQ Management

Before ShipServ, W&O relied on traditional methods such as emails, phone calls, and referrals to connect with buyers. While effective at times, this manual approach created several challenges:

• Time-intensive customer acquisition with inconsistent results.

• Limited market visibility despite offering industry-leading products and services.

• Inefficient RFQ handling, with requests managed by a single individual, creating bottlenecks and delaying response times.

With these barriers slowing growth, W&O needed a more scalable, digital solution to engage buyers, streamline operations, and strengthen relationships.

The Solution: ShipServ Enhances Reach and Response Efficiency

By partnering with ShipServ, W&O gained the digital infrastructure to expand its visibility and modernise RFQ management.

• Increased market visibility ensured that buyers could easily discover W&O’s products and services.

• Improved RFQ management eliminated bottlenecks by giving the entire team access, enabling faster, more reliable responses.

• Data-driven decision making through the pricing bar feature allowed competitive, informed pricing strategies.

• Seamless communication with real-time order updates created transparency and reduced back-and-forth with buyers.

Looking ahead, W&O is preparing to leverage ShipServ PunchOuts, which will integrate directly into buyer procurement systems and make transactions even more efficient.

The Results: More RFQs, Faster Responses, Stronger Growth

Since adopting ShipServ, W&O has achieved measurable improvements:

• 25% increase in purchasing customers over five years, showing long-term growth.

• Steady rise in RFQs and purchase orders, driving higher sales and revenue.

• Stronger buyer relationships through faster responses, transparency, and improved service.

Looking Forward

With ShipServ embedded in its operations, W&O is positioned for continued growth and service excellence. The platform enables W&O to focus on delivering value and efficiency while confidently expanding its market presence.

Recommendation

"For suppliers looking to expand their reach and streamline operations, ShipServ is a must-have. The platform’s transparency, efficiency, and data-driven insights provide a game-changing advantage in a competitive industry. By making it easier to connect with buyers and manage orders effectively, ShipServ has helped us strengthen our market presence and achieve sustainable growth."
— W&O Supply